Drift. Facing gamification and fitness. Featuring Logo, Stationary, Poster &
Animation.
2023
2023
Collect.
Adventure.
Fitness.
Collect.
Adventure.
Fitness.
gamification fitness app for locals.
A gamification fitness app for locals.
Logo
Logo
»drift« (Plattdeutsch = Antrieb) translates as »power«/»drive«.
Because drift is about sports, the logo comes with a bold & narrow font weight.
Introducing constant movement the »f« is getting pushed by the arrow.
»drift« (Plattdeutsch = Antrieb) translates as »power«/»drive«.
Because drift is about sports, the logo comes with a bold & narrow font weight.
Introducing constant movement the »f«
is getting pushed by the arrow.
Motivation
Motivation
To awake motivation »drift« is working with a unique reward system.
Gamification —
To awake motivation »drift« is working with a unique reward system.
To awake motivation »drift« is working with a unique reward system.
Gamification —
Map
Map
Fitness meets gamification.
The user finds themself in the urban environment of Hamburg.
When starting to walk, local events can be visited in order to receive rewards.
Fitness meets gamification.
The user finds themself in the urban environment of Hamburg.
When starting to walk, local events can be visited in order to receive rewards.
Rewards
Rewards
When completing an event, it can be seen in the inventory.
With coins earned while participating in events, local rewards within your city district can be redeemed.
When completing an event, it can be seen in the inventory.
With coins earned while participating in events, local rewards within your city district can be redeemed.
Bonus Events
Bonus Events
Bonus events can randomly occur on the map. They are time limited but reachable within minutes.
Participate in sports events from the local police academy or join local soccer training.
Bonus events can randomly occur on the map. They are time limited but reachable within minutes.
Participate in sports events from the local police academy or join local soccer training.
fin gahleitner
motion– &
graphicdesign
fin gahleitner
motion– &
graphicdesign